Video Marketing Strategy to Boost Your Business

Video is not only the  form of advertising, but video’s massive popularity is everywhere with mobile video consumption rise by 100% every year, while video is expected to make up 82% of internet traffic by 2021.
Video view counts continue to rise by the way in which we consume media barreling towards video above others. Marketers can directly engage with their audiences, Increase views, improve engagement, and create a successful film with video marketing strategy. Save on Corel VideoStudio Pro! Click HereBuy Now!

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There are plenty of reasons why video consumption continues to grow at an exponential rate online — and they’ve got nothing to do with the re-stream-ability of The Office. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.

The scientific explanation for why video is so much more effective than other traditional forms of advertising is that 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual.

Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options..Turn images and photos into unique works of art with just one click. Dowload Deep Art Effects Pro for Desktop PC.

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Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.

Over 72% of customers said in a recent study that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.

Video actually influences decisions
Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.

One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.

Online video consumption has routinely been increasing at about 32% year over year. That’s not just online. Globally speaking, the average human is watching 85 minutes of video a day. And this number could well be over 100 minutes in no time. Click Here Buy PowerCinema 6-Total Media Entertainment Center w/TV Tuner

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Video very much is a huge part of the overall growth and popularity of social media online. Not only does social content with native video get up to 48% more views, it’s much more likely to be shared. Our Publish to Social feature was made with this in mind, and makes publishing natively across your channels as easy as a click or two.

The marketing benefits of social media are continuing to grow. It’s hard to determine exact engagement and ROI, but an astonishing 46% of social media users who encounter a video advertisement will end up engaging with the ad. For brands, social media is the long game.

Along with social media, smartphone is perhaps the other most important contributor to increased video opportunities. Well over 90% of consumers are watching video on their mobile devices these days.

And even despite viewers preference to watch video horizontally (which certainly makes sense!), viewers are also becoming more comfortable with vertical video consumption which was long thought of a drawback for mobile video advertising.

Email remains the leading way brands engage with their people. But, video is not always factored in to this tried and true marketing strategy. And guess what? It should be.

According to research, just including the word “video” in your subject line increase email open rate by 19%. Video thumbnails are 50% more likely to be clicked through. Takeaway: Let your people know there’s a video on the other side of that email.

At the end of the day, for video marketers it’s about getting results. Video remains one of the best traffic drivers (up to 300%), product information (with 97% of markets reporting that their users have gained a better understanding of their offerings) and direct purchasing (with 64% of consumers reportedly making purchases directly after watching video ads on social media).

Video is the most effective way to further your brand’s growth Make your own fast and easy videos get everything you need for studio quality video, audio, and post production, inside one platform. And because animated video messages capture & hold attention so well, they turn MORE of your traffic into leads & sales. Create your first video with Corel VideoStudio Pro!  Click Here Buy Now!