In 2015, retail eCommerce sales worldwide amounted to $1.55 trillion USD and are projected to grow to $3.4 trillion USD by 2019. In the USA alone, according to the US Census, ecommerce has grown 12% in just Q2 of 2016 alone, and over 24% in the last 2 years. In other words: it shows no signs of slowing down. Combine that with Facebook’s Q3 2016 results: 1.79 billion monthly active users, and almost 1.2 billion daily active users, and you can begin to see the simultaneous trend of explosive growth. There’s more people on Facebook than there were alive 100 years ago (source: Mark Zuckerberg’s Facebook profile). So while the growth of both ecommerce and Facebook is undeniable, the real question is this: how can you connect these two platforms together and grow your business? Facebook is a place where we go to connect with family and friends, and - as much as we’d like to say otherwise - to have a fun distraction. Unlike so many other ad platforms (like AdWords ), Facebook is not...
